Marta Kirsis has spent her career at the intersection of media, technology, and the consumer. She is known for translating audience insights into global strategies that drive engagement, revenue growth, and scalable best practices that position organizations for sustainable, profitable growth. Most recently, she served as VP of Streaming Strategy for Paramount Global, where she led initiatives that established Paramount+ as the fastest-growing SVOD service since its launch and PlutoTV as the most widely distributed FAST service.
Previously, Marta was VP of Analytics for Viacom Digital Studios, where her work helped propel the Studio to #1 on Tubular’s Media & Entertainment charts within two years of launch. She was also part of the team behind the successful positioning and launch of Yellowstone. Marta began her career at MTV Networks in Research, focused on measurement and analytics of the evolving cable tv landscape.
She holds a B.A. from Colgate University and is a graduate of the Wharton School. A longtime Berkshires resident, Marta first connected with Berkshire Pulse when she began taking dance classes to prepare for a cultural performance in Latvia. Outside of work, she enjoys skiing, pickleball, and gardening.